It makes sense that Hellmann’s would commission such a thing since Americans love sandwiches. it is estimated that nearly 40 billion sandwiches are consumed in the U.S. every year (approximately 131 sandwiches per person). That is a lot of possible mayo consumption going on there. The Smell & Taste Treatment and Research Foundation in Chicago did a study that correlated the personalities of 2,747 people with their sandwich preference between 3/1/09 and 5/31/09.
"We looked at sandwiches much like you look at the Rorschach tests ... the ink blots that look like a butterfly or a bat depending on how you interpret it," said the study's author, Dr. Alan Hirsch. "We basically did the same thing with sandwiches."
Here are examples of some of the sandwiches and the personality traits the eater may exhibit:
Individuals who prefer the Club sandwich are often agreeable and unselfish. Club sandwich eaters are reliable and strongly devoted to work as well as relationships. The best words to describe those who prefer the club sandwich: committed and loyal. Club sandwich fans are most compatible with those who chose Club, BLT, or turkey.
Ham & Cheese:
Ham and cheese sandwich lovers are curious and have a wide range of interests. They are most productive and creative when working alone without direct supervision. The best words to describe those who prefer the ham and cheese sandwich: thoughtful and inquisitive. Ham and cheese sandwich lovers are often independent without strong romantic ties. (Ham and Cheese sandwiches are also the most common in the US).
Those who prefer the turkey sandwich are free-thinkers. They function best when given space at work and in relationships. The best words to describe those who prefer the turkey sandwich: creative and rebellious. Turkey sandwich lovers are often attracted to other turkey sandwich lovers.
Tuna salad sandwich eaters are generally aggressive and achievement-oriented. They are natural leaders and driven to succeed in both work and personal relationships. The best words to describe those who prefer the tuna salad sandwich: competitive and successful. They are most romantically compatible with those who prefer egg salad and others who also like tuna salad.
Egg salad enthusiasts are often the center of attention. They are entertaining and crave adventure. The best words to describe those who prefer egg salad sandwich: charming and energetic. Egg salad sandwich lovers are the "universal romantic" and they are often compatible with all sandwich lovers.
Individuals that prefer the chicken salad sandwich are well-adjusted and empathic. The best words to describe those who prefer chicken salad sandwich:easy-going and understanding. They are most romantically compatible with those preferring egg salad sandwiches.
Similar to those who prefer the Club sandwich, seafood salad sandwich fans are described as agreeable and unselfish. They seek comfort in close, secure relationships. The best words to describe those who prefer seafood sandwich: commitment and loyalty. They are most romantically compatible with those who prefer the BLT or seafood salad sandwich.
Bacon, Lettuce & Tomato:
BLT lovers are conscientious perfectionists
. They are devoted in all areas of their lives: work, home and relationships. The best words to describe those who prefer the BLT sandwich: honest and full of integrity
. BLT sandwich lovers are most compatible with those who prefer seafood salad sandwich. (The BLT is the 2nd
most popular sandwich in the US) I love and would eat all these types of sandwiches. I am probably more of a Club sandwich type of person since I like ham, turkey and roast beef. I sometimes like to mix it up and very rarely make myself just a ham and cheese or have a BLT. It would have been great to see what the study would show for those that prefer a PB&J or Grilled Cheese but then again Hellmann’s wouldn’t care too much for non-possible mayo based sandwiches. The next time you see a good looking person ordering a sandwich- listen to what they order- you might just know something about them by what they are eating. To read more about this study click HERE
During my research I found out that Warburtons, the breadmaker from the UK, also did a personality study in 2011 where researchers investigated the favourite sandwich fillings of 2,000 Brits and identified eight "key sandwich personalities".
Grilled Cheese (with a pickle on the side):
Those who go for the classic cheese and pickle are logical planners who like to surround themselves with successful people. They tend to be good at tasks and will always tell the truth no matter how tactless it may seem. They love solving things and are a fan of games and puzzles. The study also showed: People who chomped on cheese and pickle sandwiches were more likely to have a high IQ. I guess In Grilled Cheese you should Trust! To read more about the study done by Warburton click HERE