Mark It 2 Me Podcast- This Brand Doesn’t Sell T-Shirts - It Sells an Experience

I had the fun opportunity to be on Joe Baron's podcast- Mark It 2 Me Podcast.  

I spoke to Joe about building a concept-driven apparel brand rooted in nostalgia, packaging experience, and real-world community. From launching KnightMare Apparel at the University of Central Florida in 1997 to founding Deli Fresh Threads in 2013, Biggie shares lessons learned from nearly three decades of entrepreneurship. He breaks down how turning a sandwich into a brand universe led to restaurant partnerships, monthly SandwichEatUp events, and a loyal following built through connection — not just content. We dive into: • Why packaging is marketing • The power of community over paid ads • Hard lessons in production and inventory • Expanding beyond parody into sports-inspired designs • Transparency in small brand building • What it really means to measure success This episode isn’t about sandwiches, it’s about turning a product into a place. 

Was a great time and Joe did a great job on our Deli Fresh Threads Racing design.  I appreciate the invite to be a guest on his podcast and share my story.

Make sure to give his podcast a follow-  

Mark It 2 Me Website: http://markit2me.com/

Instagram -   / mark_it_2_me_podcast