Deli Fresh Threads has been open for business for 3 years. Today, Biggie Bread turns 3, January 18, 2016. The past 3 years have been a mixture of the car ride at Disney World GrandPrix Speedway (slow, stop, go, stop, slow, etc) to awesome smooth and fun like riding Thunder Mountain Sorry for the Disney analogies….we recently renewed our Disney Annual Passes. Running this brand has definitely tested my patience and perseverance I wrote about patience early on when I started the brand.
I am no expert in this nor do I spend all my time on this brand- like many small brands- we all have full time jobs. I’m not making excuses or wanting to whine but wanting to state facts. I don’t put in as much as I should and would love to pour all my time into this brand.
I do know that I am so glad I started this brand and love everything about running a brand. From what will be released next to who I will be working with. It is a fun experience. This brand has given me the opportunity to speak at conferences and to classrooms. I love those opportunities because it allows me to share and in turn it re-energizes me and reminds me that I am doing something. Those moments also may help someone else want to follow and do their dream.
I do a monthly #SandwichEatUp event every month. For the past 2 years I have been pretty consistent in finding and setting up and promoting my #SandwichEatUp events. It allows me to meet new people and introduce new people to local non-chain small businesses- sandwich shops that they may have never heard or have wanted to but never tried. I feel like these events have helped build my brand awareness and of course when people think of sandwiches
they usually think of me. However I do not sell at these events- I want people to see I am there to build a community and try and not try to shove my brand down their throats. On the other side of the coin and also the reason why it’s a business- I am a clothing brand that needs sales to survive and grow.
My wife says I shouldn’t write about the realities of having a brand or being a small business but I am an open book (you thought I was going to say an open faced sandwich didn’t you? But that’s not a sandwich in my world). I also want to share the success and the ups and downs to those of you who read my posts.
Everyone has a reason to start a business, in my case a clothing brand. I have taken my time with creating my brand and branding it and building some sort of reputation.
Sometimes between the cost of a design, shirts getting printed, finding models and then doing a photo shoot- it makes you look forward to the next shirt idea since it is such a long road for each design. You also hope that each design is the ONE that will be a hit and will sell out so you have money to re-invest on the next idea you have. Especially since I have the vision but need an artist to make my creations a reality.
There is a reason some young clothing brands don’t survive- Not enough money, branding is off or not focused enough, no idea how to reach their target market; etc. These are all things brands and businesses battle with.
I battle with it and I think I have somewhat of a realistic understanding on what I need to do to be successful.
I think for year 3, I am going to do some of the things I’ve have yet to do- I am going to try advertise more, will have a goal to sell at more outdoor events, with the ultimate goal to sell more merchandise than year 2. Every year I want the brand to be bigger and better than the year before. I also want to me more consistent on my blog. Along with a new redesign of the site that tells people – Hey I sell shirts!!!
These are some of the thoughts swirling in my head. Some small business owners may tell you they feel very similar to me and others will tell you the total opposite. Either way it’s exciting and scary to own your own small business. I am glad I decided to stop make excuses and did something. I also respect those that are fully in to their businesses full time- you are an inspiration to me and many others. I just need Deli Fresh Threads to show me that I can take that plunge.
I look forward to what this year will bring for Biggie Bread and Deli Fresh Threads. Thanks for supporting me and shopping at DeliFreshThreads.com