I’ve been fortunate to work with Lain Lee III during the beginning process of starting Deli Fresh Threads. It is always great to have a good communication flow with someone that understands your vision and what you are trying to do. As I was bouncing branding/logo ideas back and forth with Lain, he drew a toothpick flag and I mentioned to him it looked like a Drum Majors staff and I could see a sandwich holding it like in a parade. He got inspired and a little bit later emailed me the design for Sandwich Parade.
I loved it and I actually wanted to get it printed on the 1st series of shirts. I did make Sandwich Parade into a chip (button). However I decided not to get it printed on my 1st release and I did not want to over extend myself and my budget.
I have a 4 year old daughter and I knew I wanted to do kid shirts with the brand. So this is a great intro into the kid’s shirts. I have a bunch of designs that I think will be great as kids or adult so be on the lookout.
I went with the light blue shirt since I thought it goes well for both boys or girls and makes the colors pop well on the design. It is also great color for the Summer! I hope parents and kids enjoy the design. The whole idea of eating a sandwich is like a parade- the float (the sandwich on a plate), the music (the sound you make after taking a bite of a good sandwich), the Joy (of eating a sandwich!).
As always great work by Lain Lee III.
You can now buy Sandwich Parade at the virtual DeliShop.
Here is the kid sizing chart: