England takes their love for sandwiches very seriously. To the point that, in 1990, they founded the British Sandwich Association (BSA). The BSA aims: “To safeguard the integrity of the sandwich industry by setting technical standards for sandwich making and by encouraging improvement in the industry. To promote excellence and innovation in sandwich making. To provide a source of information for the industry. To promote the consumption of sandwiches. To provide a collective voice for all those involved in making, distributing and retailing sandwiches and to represent the views of the industry.”
The British Sandwich Association defines a sandwich as: A form of bread with a filling, generally assembled cold- to include traditional wedge sandwiches, as well as filled rolls, baguettes, pita, bloomers, wraps, bagels and the like, but not burgers and other products assembled and consumed hot. Hot eating sandwiches are also included.
They have a magazine, International Sandwich & Snack News Magazine, and also hold a yearly awards ceremony; British Sandwich Industry Awards aka The Sammies that are inspired by and for sandwiches. During my initial research I could not find here in the United States anything as structured
as the British Sandwich Association.
I hope to, one day, have Deli Fresh Threads approved as a Sandwich brand by the British Sandwich Association. Maybe I’ll even win a Sammie for best clothing line inspired by Sandwiches.
To learn more, you can go and check out the British Sandwich Association
recently found out that there is a group in the US called the US Sandwich Council. Their mission is to celebrate sandwiches and to encourage consumers to support local sandwich makers. The Council was started in 2011 and hope to become an advocate for the sandwich in the US. All things I agree with and support.